Fast Fashion and H&M

Lahra Reyes and Oscar De La Cruz

The Swedish clothing company H&M (Hennes & Mauritz) provides the latest fashion trends preferred by the teens of today at an affordable cost for parents. It is a retailer that makes teens feel better about themselves and carries sizes up to 4XL and 18 (for pants), making it very inclusive for all body types. This store is conveniently located at most local shopping malls. Even during the pandemic when many retailers were struggling to survive, H&M continued to maintain business through active online sales. H&M and Zara operate under the “fast fashion” model, producing the latest fashion trends at reasonable prices. Unfortunately, lower cost results in lower quality and workmanship and this model can be harmful to the environment. 

In 2020 now H&M CEO Helena Helmersson was encouraged by the response to the company’s recycling initiative where customers returned used clothing that they didn’t want anymore. Some stores offer a “repair services” center to extend the use of older and damaged garments reports The DoH&M, founded in 1947,  is the second largest international clothing retailer behind Inditex (parent company of Zara), earning $25 billion in sales in 2019. In 2013 singer Beyonce launched her “Mrs. Carter in H&M” campaign, while Lana Del Rey endorsed H&M products in 2012. Prominent designers Versace, Karl Lagerfeld, and Madonna have all contributed to the H&M collection of clothing.